If you are an emerging musician or band and are hoping to attract the attention of a record label. What is it labels are looking for? The internet today provides the ability for anybody to quickly evaluate your band in a matter of minutes. Label interns regularly cruise MySpace, FaceBook, YouTube, ReverbNation, Twitter, iLike and other websites searching for numbers. How many downloads or plays of a song? How many friends? How many views? So, how can you play into their hands?
- Get videos of your band up on YouTube and encourage your fans to view them as many times as possible.
- Get tracks on MySpace and encourage your fans to play them often.
- Encourage your fans to sign-up and visit your Facebook page often – give them a reason to go there.
- Encourage your fans to follow you on Twitter – again, give them a reason to follow you.
- Run contests.
One idea for a contest might be to ask your fans to remix your music and post it on YouTube then Tweet about it. Another might be to give away tickets to your shows and ask people to “enter” by Tweeting your show date to their friends.
There are so many more things you can do. Be creative and come up with new ideas. Make it fun for your fans so they will tell their friends about you and work will spread. All the while, you will be posting numbers to the places labels go to for research on you.
